Video Metadata
IPTC Video Metadata is essential for using metadata across existing standards in a well-defined, reliable and efficient way.
A Common Ground for Metadata
IPTC Video Metadata defines a set of widely used metadata properties with a focus on describing the visible and audible content, the associated rights, assigned identifiers and other administrative data. Further it includes a basic set of technical fields. These properties can be stored by different technical video standards either by embedding the metadata or by an associated stand-alone document.
Upcoming Events
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IPTC Photo Metadata Conference 2025 - open to the public
- Location
- Online
- Date(s)
- Autumn 2025 TBC
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IPTC Autumn Meeting 2025 - for IPTC members
- Location
- Online
- Date(s)
- 15 - 17 October, 2025
Latest News
The IPTC participated in a “design team” workshop for the Internet Engineering Task Force (IETF)’s AI Preferences Working Group. Brendan Quinn, IPTC Managing Director attended the workshop in London along with representatives from Mozilla, Google, Microsoft, Cloudflare, Anthropic, Meta, Adobe, Common Crawl and more. As per the group’s charter, “The AI Preferences Working Group will […]