Video Metadata

IPTC Video Metadata is essential for using metadata across existing standards in a well-defined, reliable and efficient way.

Diagram

A Common Ground for Metadata

IPTC Video Metadata defines a set of widely used metadata properties with a focus on describing the visible and audible content, the associated rights, assigned identifiers and other administrative data. Further it includes a basic set of technical fields. These properties can be stored by different technical video standards either by embedding the metadata or by an associated stand-alone document.

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Last week saw the 60th Annual General Meeting of IPTC, held as part of the IPTC Autumn Meeting 2025. The event was held online from Tuesday 14th to Thursday 16th October. As one could imagine, AI was the hot topic, being mentioned in almost every presentation. Highlights included: Hearing the latest on the TEMS Media […]