Video Metadata

IPTC Video Metadata is essential for using metadata across existing standards in a well-defined, reliable and efficient way.

Diagram

A Common Ground for Metadata

IPTC Video Metadata defines a set of widely used metadata properties with a focus on describing the visible and audible content, the associated rights, assigned identifiers and other administrative data. Further it includes a basic set of technical fields. These properties can be stored by different technical video standards either by embedding the metadata or by an associated stand-alone document.

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Jun 4 IPTC releases guide helping news publishers to implement C2PA

The IPTC has released a guide helping news organisations to sign their news content using C2PA technology. The guidance was launched at today’s Content Authenticity Summit in New York, co-hosted by IPTC along with the Content Authenticity Initiative and the Coalition for Content Provenance and Authenticity (C2PA). The guide walks publishers and broadcasters through the […]