Video Metadata
IPTC Video Metadata is essential for using metadata across existing standards in a well-defined, reliable and efficient way.

A Common Ground for Metadata
IPTC Video Metadata defines a set of widely used metadata properties with a focus on describing the visible and audible content, the associated rights, assigned identifiers and other administrative data. Further it includes a basic set of technical fields. These properties can be stored by different technical video standards either by embedding the metadata or by an associated stand-alone document.
Latest News
The IPTC NewsCodes Working Group is pleased to present the Q1 2025 release of IPTC NewsCodes. As usual, most of the updates are in our flagship subject vocabulary, Media Topics. Media Topic updates This release adds 8 new concepts, retires 17 concepts, modifies 43 label names and 64 definitions, adds 10 notes (mostly to retired […]