Media Provenance

Bringing verifiable, tamper-evident provenance metadata to media content

Diagram

Securing Trusted Media

Recent announcements by OpenAI, Meta, Google and others have confirmed the value of an interoperable, tamper-evident way of confirming the source and technical integrity of digital media content as a defence against misinformation. The IPTC, carrying on the work started by Project Origin, brings cryptographically-verifiable provenance metadata to the news media industry.

IPTC Verified News Publishers list

The IPTC oversees a certificate list which can be used by content validators to ensure that a particular news media object has been created by a Verified News Publisher and has not been tampered since its publication.

News publishers apply to the IPTC and verify their identity. The IPTC manages the verification process and the certificate is issued by a well-known Certificate Authority.

Note that the IPTC makes no claims about the truth of the publisher’s content, only about the identity of the publisher.

Content Credentials and C2PA

Our work is based on standards from the Coalition for Content Provenance (C2PA),  the body which oversees a set of standards for media provenance. C2PA members including OpenAI, Meta, Google, Amazon, the BBC, Adobe and Microsoft. The IPTC has a Liaison Agreement as a partner standards-making organisation and has worked closely on the C2PA specification.

The C2PA standards are more commonly known as “Content Credentials”.

 

 

Guidelines and Support

Certificates can be issued to any publisher, but IPTC member organisations also have access to a wealth of best practices, guidelines and support materials based on the real-world experiences of publishers who have implemented IPTC Verified News Publisher certificates for their organisations.

Three IPTC Working Groups meet regularly, allowing members to share best practices, decide on governance questions and help to promote our work.

Upcoming Events

  • IPTC Autumn Meeting 2024 - for IPTC members

    Location
    Online
    Date(s)
    30 September - 2 October, 2024

  • IPTC Spring Meeting 2025 - for IPTC members

    Location
    Western Europe (location to be confirmed) and online
    Date(s)
    April - May 2024 (date to be confirmed)

  • Photo Metadata Conference 2025 - open to the public

    Location
    Online
    Date(s)
    Date to be confirmed
Latest News

Sep 23 IPTC members at the 2024 International Broadcasting Convention

Over a weekend in mid-September every year, Europe’s (and increasingly the world’s) broadcast media industry gets together at IBC, the International Broadcasting Convention. IPTC members were well represented at this year’s event: IPTC Startup Members Factiverse were out in full force promoting their automated fact-checking solution, which can now be integrated into any media asset […]