The <contentCreated> element is used to give the creation date of the picture:

Note that this value refers to the creation of the original content; for a scanned picture this is always the date (and optionally the time) of the original photograph. The property type is Truncated Date Time, so that when the precise date-time is unknown, for example for an historic photograph, the value can be truncated (from the right) to a simple date or just a year.

The example uses a <creator> element without an identifier, but includes an optional @role that contains a QCode qualifying the creator as a photographer:

The <related> child element of <creator> further qualifies the photographer as a member of staff (as distinct from, say, a freelance photographer)

A <contributor> identifies people or organisations who did not originate the content, but have added value to it. In this case, the @role value is a hint that the contributor added descriptive metadata:

The <creditline> is a natural-language string that must be used by the receiver to indicate the credit(s) for the content, as directed in the business terms agreed with the provider or copyright holder:

As described in the Quick Start Guide to NewsML-G2 Basics, the subject matter of content is expressed using the <subject> element. The optional @type uses the IPTC Concept Nature NewsCodes (recommended scheme alias "cpnat") to indicate the type of concept being expressed. The following example uses a value of "cpnat:event" to indicate that the concept is an Event, and the QCode identifies the Event in the scheme with an alias "gyimeid":

The provider can use this Event ID to "tag" each of the pictures that relate to this topic, enabling receivers to group them via the Event ID.

The picture of Las Vegas Boulevard illustrates a story about unemployment. This example uses codes and associated <name> child elements from the IPTC Media Topic NewsCodes:

The <located> element in the <contentMeta> block describes the place where the picture was created. This may be the same location as the event portrayed in the picture, but this cannot be assumed. The location of the event is logically part of the subject matter – the City, State/Province, Country fields in the IPTC Photo Metadata are defined as "the location shown" – so should use the <subject> element. To summarise:

The location shown in the example picture is Las Vegas Boulevard. Child elements of <subject> may be used to add further details, including:

It is recommended that the nature of the concept is indicated by @type using a value from the IPTC Concept Nature NewsCodes, in this case that the concept identifies a geographical area:

The completed <subject> structure for the geographical information is:

QCodes and relationship properties are powerful tools, but keywords are still widely used by picture archives. The NewsML-G2 <keyword> property is mapped from the "Keywords" field in XMP. The semantics of "keyword" can vary from provider to provider, but should not present problems in the news industry, which is familiar enough with their use:

These two IPTC/IIM fields map directly to elements of the same name in NewsML-G2. Both <headline> and <description> also have an optional @role. The IPTC maintains a set of NewsCodes for Description Role (recommended scheme alias "drol"). In this case, as the description is of a photograph, the role will be "caption". Description is a Block type element, meaning it may contain line breaks.

Both elements have optional attributes which may be used to support international use: @xml:lang, @dir (text direction):

An IRI, for example:

Or (amongst other possibilities):

An XML Schema string, such as:

It is up to the provider to specify how @residref may be resolved to retrieve the actual content.

An XML Schema positive integer denoting the version of the target resource. In the absence of this attribute, recipients should assume that the target is the latest available version:

The Media Type of the target resource:

Indicates the size of the target resource in bytes.

The rendition attribute MUST use a QCode, either proprietary or using the IPTC NewsCodes for rendition, which has a Scheme URI of http://cv.iptc.org/newscodes/rendition/ and recommended Scheme Alias of "rnd" and contains (amongst others) the values that we need: highRes, web, thumbnail. Thus using the appropriate NewsCode, the high resolution rendition of the picture may be identified as:

To avoid processing ambiguity, each specific rendition value should be used only once per News Item, except when the same rendition is available from multiple remote locations. In this case, the same value of rendition may be given to several Remote Content elements.

The dimension attributes @width and @height are optionally qualified by @dimensionunit, which specifies the units being used. This is a @qcode value and it is recommended that the value is taken from the IPTC Dimension Unit NewsCodes, whose URI is http://cv.iptc.org/newscodes/dimensionunit/ (recommended Scheme Alias is "dimensionunit")

If @dimensionunit is absent, the default units for each content type are:

As the dimensions of the example picture are expressed in pixels, @dimensionunit is not needed:

This indicates that the image requires an orientation change before it can be properly viewed, using values of 1 to 8 (inclusive), where 1 (the default) is "upright": that is the visual top of the picture is at the top, and the visual left side of the picture in on the left.

The application of these orientation values is described in detail in the News Content Characteristics section of the NewsML-G2 Specification. (This can be downloaded by visiting https://iptc.org/standards/ and following the link to NewsML-G2.)

The picture used in our example has an orientation value of 1:

It is possible to calculate the best way to use a picture in a page layout using the combined technical characteristics of Height, Width and Orientation, but many implementers are reluctant to rely on technical characteristics to make editorial judgements (determining whether a video is SD or HD is another example). The @layoutorientation is a way to express editorial advice on the best way to use a picture in a layout. The value for the example picture is:

Values in the Layout Orientation Scheme are:

The colour space of the target resource, and MUST use a QCode. The recommended scheme is the IPTC Colour Space NewsCodes (recommended scheme alias "colsp") Note the UK English spelling of colour.

The optional @colourdepth indicates using a non-negative integer the number of bits used to define the colour of each pixel in a still image, graphic or video.

At the Power conformance level, the provider is able to express metadata from the target resource as an aid to processing.

In this case, the provider has added an <altId> – an alternative identifier – for the resource.

Alternative identifiers may be needed by customer systems. The <altId> element may optionally be refined using a QCode to describe the context – in this case a "master ID" that is proprietary to the provider. This makes clear the purpose of the alternative identifier. Also note that Alternative Identifiers are useful only to another application; and not intended to be used by THIS NewsML-G2 processor. The provider MUST tell receivers how to interpret alternative identifiers, otherwise they are meaningless.

Note that in this example only the high resolution rendition has an <altId>.

The signal property instructs the NewsML-G2 processor to process an Item or its content in a specific way. As a child element of itemMeta, the scope of <signal> is the whole of the document and/or its contents. If alternative renditions of content have specific processing needs, use <signal> as a child element of <remoteContent> to specify the processing instructions.