The video recording of IPTC’s presentation at the Sports Video Group Content Management Forum has now been released.

Paul Kelly, Lead of the IPTC Sports Content Working Group, gave a live presentation introducing the IPTC Sport Schema to participants at the event, held in New York City in July 2023.

Many of those participants have helped with the development and testing of the new model for sports data, including PGA Tour, NBA, NFL, NHL and more.

The full video is now available on SVG’s on-demand video platform, SVG Play.

In the presentation, Paul describes among other things:

• the motivation for the new model
• how it is different from IPTC’s existing sports standard SportsML
• how it can handle sports from tennis to athletics to football to golf and more
• how it might be used by broadcasters and sports data providers to attach sports data to video and other forms of media content

The Sports Content Working Group is now putting the final touches to the schema and its supporting documentation before it is put to the IPTC Standards Committee to be turned into an official IPTC standard.

Watch the full video here.

IPTC Managing Director Brendan Quinn presented at the European Broadcasting Union’s Data Technology Seminar last week.

The DataTech Seminar, known in previous years as the Metadata Developers Network, brought over 100 technologists together in person in Geneva to discuss topics related to managing data at broadcasters in Europe and around the world.

Brendan spoke on Tuesday 21st March on a panel discussing Artificial Intelligence and the Media. Brendan used the opportunity to discuss IPTC’s current work on “do not train” signals in metadata, and on establishing best practices for how AI tools can embed metadata indicating the origin of their media.

The work of C2PA, Project Origin and Content Authenticity Initiative on addressing content provenance and tamper-evident media was also highlighted by Brendan during the panel discussion, as this relates to the prevalence of “deepfake” content that can be created by generative AI engines.

On Wednesday 22nd March, Brendan spoke in lieu of Paul Kelly, lead of the IPTC Sports Content Working Group about the IPTC SportSchema project. The session was called “IPTC Sport Schema – the next generation of sports data.” An evolution of IPTC’s SportsML standard, IPTC Sport Schema brings our 20 years of experience in sports data markup to the world of Knowledge Graphs and the Semantic Web. The specification is coming close to a version 1, so we were very proud to present it to some of the world’s top broadcasters and industry players.

The IPTC SportSchema site sportschema.org now includes comprehensive documentation of the ontology behind sports data model, examples of how it can be queried using SPARQL, example data files and instance diagrams showing how it can be used to represent common sports such as athletics, soccer, golf and hockey.

We look forward to discussing IPTC Sport Schema much more over the coming months, as we draw close to its general release.

EBU members can watch the full presentation at the EBU.ch site.