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| MediaTopic ID | Name (en-GB) | Definition (en-GB) |
|---|---|---|
| http://cv.iptc.org/newscodes/tone/escape | escape | Content gives the audience a break from the news and takes them to a place they may have never been before |
| http://cv.iptc.org/newscodes/tone/informative | informative | The main goal of the content is to inform the audience. May provide an overview or in depth knowledge of a news story or helpful life tips. |
| http://cv.iptc.org/newscodes/tone/inspiring | inspiring | Content evokes a sense of happiness or inspiration |
| http://cv.iptc.org/newscodes/tone/nostalgic | nostalgic | Content looks at subjects about the past in a playful or wistful manner |
| http://cv.iptc.org/newscodes/tone/sad | sad | Content evokes a sense of melancholy. May focus on a personal story, a societal condition or a tragic event. |