Video Metadata Hub
A common ground for video management: a set of video metadata properties, which can be expressed by multiple technical standards.
Finding Common Ground …
IPTC’s “Hub” Recommendation covers many use cases and exchange of metadata over multiple standards.
It was developed to provide a cohesive solution for the variety of different standards used for compressing video and audio, for file formats, and for different schemas of metadata properties.
The Video Metadata Hub (VMH) supports varied technical solutions with the key goal of storing and exchanging metadata in a safe and reliable way, with a universal metadata schema.
The VMH is comprised of a single set of video metadata properties, which can be expressed by multiple technical standards, in full as reference implementation in XMP and EBU Core. These properties can be used for describing the visible and audible content, rights data, administrative details and technical characteristics of a video.
Our current Managing Director Michael Steidl is retiring in the summer of 2018 after 15 years of dedicated service to the IPTC. The IPTC is now seeking applicants to be the next Managing Director of our organization. Feel free to contact Michael (firstname.lastname@example.org) or our Chair, Stuart Myles, (email@example.com) if you have any questions. Job […]